27.6.2019: From usability to adoption – creating mHealth solutions that work

Despite the existence of adequate technological infrastructure and clearer policies, there are situations where users, mainly physicians, resist mobile health (mHealth) solutions. This is of particular concern, bearing in mind that several studies, both in developed and developing countries, show that clinicians‘ adoption is the most influential factor in such solutions‘ success.

So what are the factors impacting mHealth acceptance and adoption? And how can we develop solutions that will stay relevant and useful to our target users? It’s a bit more complex than it seems.

Join the discussion with Christine K. Jacob, founder of Digi-Bridges, an agency that helps unleash the potential of using Digital Strategies in advancing healthcare. Christine is also a Health Tech researcher at ARU in Cambridge and teaches Digital Marketing and Communications at the University of Applied Sciences Northwest Switzerland.

AGENDA

18:15 Door opening and registration

18:30 Short intro by „Women in Digital Health“

18:40 „From usability to adoption: creating mHealth solutions that work“ Talk by Christine K. Jacob, founder of Digi-Bridges

approx. 20:15: Networking apéro

LOCATION

Impact Hub Zurich Colab
Sihlquai 131
8005 Zürich

ABOUT CHRISTINE K. JACOB

Bringing more than 17 years of experience in Fortune 500 organizations where she held leading global, regional and local roles mainly focusing on Digital, Christine founded Digi-Bridges to help unleash the potential of using Digital Strategies in advancing healthcare. Her aim is to help her customers to adopt creative and innovative user engagement strategies, successfully connecting with their key stakeholders to create relevant and sustainable digital health solutions. Besides consulting, she is a Health Tech researcher at ARU in Cambridge and teaches Digital Marketing and Communications at the University of Applied Sciences Northwest Switzerland.

Join us at the event and be inspired!

This event is open to ALL genders. Join us and be inspired!

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