What are you currently working on that has you excited this year?

My work never gets boring as I wear so many different hats as an academic lecturer, researcher, and consultant in Digital Healthcare. My activities are split between these three worlds and the synergies between them are very gratifying. My research and consulting work focus on Healthcare Technology adoption, looking into the social, organisational, and technical factors impacting user acceptance of novel digital health tools. I lead several research and practice oriented projects involving Pharma, digital health start-ups, and diverse clinics and hospitals across Europe and sometimes beyond.

What motivates you personally and professionally?

Being a change agent is what motivates me most, I always try to find purpose in what I do and reflect on the type of dynamic that it may induce. I find it harder to engage in activities that have no clear purpose or lack defined objectives.

In your opinion, what are the top three opportunities or challenges in digital healthcare that we can expect to see in 2022?

Health care technologies are generally more complex than tools that address individual user needs as they usually support patients with comorbidities who are typically treated by multidisciplinary teams who might even work in different health care organizations. This special nature of how the health care sector operates and its highly regulated nature, the usual budget deficits, and the interdependence between health care organizations necessitate a shift toward approaches that take into account implementation challenges that factor in the complexity of the sociotechnical structure of health care organizations and the interplay between the technical, social, and organizational aspects.

Three of the key implementation challenges to take into account are: interoperability and system integration, inclusive design that takes into consideration all types of users and minimises the digital divide, and the ethical use of data that balances between the benefits we can get from digital health tools and the privacy and safety of their users.

About Christine Jacob

With over 20 years of industry experience, Christine is a seasoned healthcare executive that held several leading international positions in major Pharma companies like Roche and Novartis. Her career encompassed several Digital Strategy roles, where her aim was to help her stakeholders to adopt creative and innovative user engagement strategies, successfully connecting with their key customers to create relevant and sustainable digital health solutions and implementation strategies. She is a lecturer and health tech researcher at the FHNW, and is also the founder and managing director of Digi-bridges GmbH where she acts as a senior business consultant and strategy advisor to several major players in the healthcare industry.

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