Very excited to announce that our next guest speaker will be Christine J. Jacob, founder of Digi-Bridges, with the topic “mhealth solutions that work & how to transform from corporate pharma to digital health entrepreneur”.
WHAT TO EXPECT
1st part: Christine K. Jacob will tell us how she transitioned from a life in corporate and pharma to becoming a successful entrepreneur in digital health
2nd part: Despite the existence of adequate technological infrastructure and clearer policies, there are situations where users, mainly physicians, resist mobile health (mHealth) solutions. This is of particular concern, bearing in mind that several studies, both in developed and developing countries, show that clinicians’ adoption is the most influential factor in such solutions’ success.
So what are the factors impacting mHealth acceptance and adoption? And how can we develop solutions that will stay relevant and useful to our target users? It’s a bit more complex than it seems.
Join the discussion with Christine K. Jacob, founder of Digi-Bridges, an agency that helps unleash the potential of using Digital Strategies in advancing healthcare. Christine is also a Health Tech researcher at ARU in Cambridge and teaches Digital Marketing and Communications at the University of Applied Sciences Northwest Switzerland.
18:15 Door opening and registration
18:30 Short intro by „Women in Digital Health“
18:40 “mhealth solutions that work and how to transform from corporate pharma to digital health entrepreneur” Talk by Christine K. Jacob, founder of Digi-Bridges
approx. 20:15: Networking apéro
University of Zurich, Career Services Hirschengraben 60 8001 Zürich
ABOUT CHRISTINE K. JACOB
Bringing more than 17 years of experience in Fortune 500 organizations where she held leading global, regional and local roles mainly focusing on Digital, Christine founded Digi-Bridges to help unleash the potential of using Digital Strategies in advancing healthcare. Her aim is to help her customers to adopt creative and innovative user engagement strategies, successfully connecting with their key stakeholders to create relevant and sustainable digital health solutions. Besides consulting, she is a Health Tech researcher at ARU in Cambridge and teaches Digital Marketing and Communications at the University of Applied Sciences Northwest Switzerland.
Join us at the event and be inspired!
This event is open to ALL genders. Join us and be inspired!
Artificial intelligence (AI) is set to transform the healthcare industry, poised to impact the cost, quality, and access to healthcare worldwide. From streamlining the drug research process, enabling personalized patient care, to fixing inefficient miscommunication within medical institutions, the list of ways in which AI will shape how we deliver patient care continues to grow. In fact, according to a research report by Global Market Insights, the global ‘Healthcare Artificial Intelligence Market’ is expected to surpass USD13 billion by 2025. The healthcare industry however, continues to present challenges that threaten to slow down this progress. What are the key opportunities and obstacles facing companies and institutions developing healthcare artificial intelligence, and how will they affect you?
We recently spoke to Susanne Suter, software engineer at Supercomputing Systems AG, at the ‘Women in Digital Health’ event where she was a guest speaker. She shared with us about these opportunities and challenges, and the innovative healthcare projects her team is currently working on to harness AI technology for good.
How do AI and machine learning work?
“When we talk about AI nowadays, we mean data-driven systems and machine learning,” explained Susanne. During a training process, machines are essentially fed a tremendous volume of high-quality data, what each piece of data means. When this learning phase is completed, the machines are able to predict or classify any new data that is inputted based on its stored knowledge – hence developing its intelligence.
This ability of AI to analyze tremendous volumes of medical data and recognize meaningful patterns within these data sets has proven groundbreaking in healthcare innovation.
The benefits of AI
For example, AI technology has made it possible to detect potentially life-threatening medical issues in patients early enough so that they can be treated quickly. Supercomputing Systems AG is working on a project with Prof.Dr.med. Emanuela Keller from the University Hospital in Zurich, to develop an AI research system that monitors and analyses real-time medical data of patients at the neuro-intensive care unit, predicting for example the occurrence of brain hypoxia in patients before it happens so that effective preventive action can be taken.
The success of AI technology in healthcare, therefore, hinges fundamentally on its access to quality medical data – and lots of it. Collecting quality medical data however continues to present a real challenge for many companies working on harnessing AI technology for good.
Powering AI technology is challenging
Collecting quality medical data is time-consuming. “From my experience, 30 to 50% of time needed to develop an AI system is spent collecting quality data,” shared Swiss Supercomputing AG software engineer Susanne Suter. Furthermore, medical data in most countries continue to be siloed in disconnected systems that are difficult to access. In some cases, this data still resides in handwritten records stored in file cabinets in the doctor’s office. As expressed in Forbes, “Data must flow freely through AI systems to achieve real results but extracting data from handwritten patient files or PDFs is cumbersome for us, and difficult for AI.”
Successful collaboration by experts from fields including medicine and data science is also necessary in developing useful AI systems in healthcare. In a project with Dr. med. Peter Maloca from the Institute of Molecular and Clinical Ophthalmology Basel (IOB), Susanne’s team is developing automated analysis systems that can detect retinal tissues and medical conditions such as tumors in eyes. The team used over 2,000 images taken from an estimated sample of 650 different eyes. Each image had to be marked by experts, i.e. the retinal tissues are drawn on each image, before this data was fed to AI systems as part of the machine-learning process.
The potential AI in technology has in transforming how we receive medical care continues to grow. However, much of this progress still depends on the speed at which the healthcare industry successfully undergoes digital transformation. Additionally, as its success hinges on its access to a high quantity of medical data, questions remain about how the development of AI technology in healthcare will benefit from current efforts to return data ownership to the people – efforts that thereby free medical data previously siloed in medical institutions and restricted by data consent laws, back in the control of people who can consent their transaction.
“AI will ultimately help us in decision-making, but we are still quite far from a reality where machines can think and draw their own conclusions. And in thinking about how to collect quality data, it’s important to remember, the person who owns the data has the power,” concluded Susanne.
The future of AI in healthcare looks bright, and it will surely be an exciting area of healthcare innovation to watch over the next few years.
Susanne Suter, Dr. sc. Computer Science University of Zurich, has been successfully involved for over 15 years in multidisciplinary innovative projects at the interface between computer science, biology and medicine (including scientific prizes, third-party funds and publications).Since four years, she is working for Super Computing Systems as a software project leader and engineer producing custom-tailored medical software systems such as a patient monitoring system at a neuro-intensive care unit, second-opinion case-review systems for medical doctors, and an automated surveillance service to track the health condition in human eyes.
About the author
Aisha Schnellmann is a Singaporean sociologist by training, interested in healthcare, education, and sustainability issues. She is passionate about producing content that promotes meaningful dialogue, focusing on print and digital content that resonates with a strong call-to-action. Based in Zurich, her interest in digital healthcare grew from the conversations she had with committed medical staff in rural hospitals in Asia, who remain hard-pressed with the technology available to them.
Have you ever used a health tracking app and wondered why it was not better designed for women?
That’s because although there are plenty of health and wellness related apps and products today, most of them are designed and built by men. Many of them therefore unintentionally exclude the needs of women users (and others) in the process.
So how can we create health apps that are well-designed, highly usable, and accessible to women?
After years of observing, evaluating, and designing digital products for various industries including healthcare, UX expert Sibylle will share her insights on user-centered design in the digital health sector, and discuss diverse examples of good and poor design.
She will also touch on the issue of ethics in design, discussing how not only UX designers but everybody in the design team can become more conscious in their processes, ensuring that digital health apps created are inclusive and meet the needs of diverse users.
18:15 Door opening and registration
18:30 Short intro by „Women in Digital Health“
18:40 Talk by Dr. Sibylle Peuker, partner and UX architect at Zeix the agency for User-Centered Design and User Experience in Zurich
Sibylle is passionate about bringing a better user experience to healthcare – because she is convinced that careful design can make people healthier, happier, and even save lives. Sibylle is partner and UX architect at Zeix, the agency for User-Centered Design and User Experience in Zurich. She is a mathematician and computer scientist by training. She creates user-friendly websites, web apps and chatbots for various industries and with diverse teams. Since more that 15 years she sees herself as the advocate of the user in all of her projects. Sibylle always tries to infect others with her enthusiasm for user-centered design, e.g. as a lecturer at Berner Fachhochschule and Hochschule für Technik Rapperswil.
*This event will be held in German and is open to all genders*
Am 10. April 2019 ist “Women in Digital Health” in der Schulthess Klinik in Zürich zu Gast. Unsere Redner werden Andrea Rytz, CEO und Stefan Lienhard, Digital Manager (beide Schulthess Klinik) sein und uns einen Einblick zur Digitalisierung in den Schweizer Spitälern im Allgemeinen sowie in der Schulthess Klinik im Speziellen vorstellen. Was erhofft man sich und was passiert, wenn die schillernden Digital-Träume mit der Realität kollidieren?
Wir freuen uns auf die spannenden Insights und eure Teilnahme!
Wir freuen uns, einen gemeinsamen Event mit den Frauen des Healthcare Women Circle durchzuführen, um uns gegenseitig kennenzulernen und uns zu vernetzen.
AGENDA Empfang ab 18:00 Uhr Beginn um 18:30 Uhr Apéro dinatoire ab ca. 19:45 Uhr
ORT Microsoft Schweiz, Office Wallisellen, Richtistrasse 3, 8304 Wallisellen
Wir starten mit einer Begrüssung durch unseren Gastgebers Microsoft Schweiz. Anschliessend wird uns Mirjam Blechner, Enterprise Channel Manager eine Einführung zum Thema geben mit Ihrem Kurzvortrag «Digitale Services von Microsoft im Gesundheitsbereich». Anschliessend spricht Dr. Daniela Gunz, Director of Research Partnerships bei healthbank innovation AG über «healthbank – the world’s first people-owned health data platform» und wir hören Dr. med. Silke Schmitt OggierMPH, Medizinische Leitung santé24, Telemedizin Zentrum der SWICA Gesundheitsorganisation mit ihrem Referat «BENECURA – Gesundheit als digitaler Service in Patientenhand»
Der Apéro wird heute von Healthcare Women Circle offeriert – herzlichen Dank!
BITTE BEACHTE:Die Vorträge werden alle auf deutsch gehalten (die Slides sind zum Teil auf Englisch) und heute ist es für einmal ein WOMEN ONLY Event.
Interessiert? Dann geht’s hier zum Ticket!
Alle Teilnehmerinnen müssen Microsoft vorgängig gemeldet werden, damit ein Gästebadge erstellt werden kann. Wir schliessen daher die Anmeldung per 12.3. Es gibt auch keine Abendkasse!